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3 cards from this section. Quick, good the night before a test.
What is a persona?
Think about how we describe users.
List the four parts of an empathy map.
Remember the acronym S.T.D.F.
What is the primary purpose of creating a persona?
Think about the users behind the data.
True or False: Emotional journey curves help map users' feelings over their interaction.
Consider the emotional ups and downs.
Create a persona for a new learning app targeting adult learners. What demographics, needs, and motivations will you focus on?
Think of who the app intends to serve.
Design a user journey map for a customer purchasing a product online. What touchpoints will you include and what emotions might users experience?
Remember the emotional ups and downs during the process.
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