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A short class with Sarah and her students. The other ways are under More.
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Today, we will start the Rapid Empathy-Mapping Workshop. Can anyone tell me what a user persona is and why we use it in Design Thinking?
Isn't it a fictional character that represents a user group?
Exactly! A user persona helps us understand our target audience. For our workshop, we’ll use Noah, a budding artist transporting fragile sketches. How do you think knowing about Noah will help us?
It helps us see things from his perspective!
Right! Empathy is key. Remember, we will capture insights on what Noah says, thinks, does, and feels.
Let’s start with the Framing activity. I’ll read Noah’s profile, and I want you to think of context questions. What’s on your mind?
What challenges does Noah face when carrying his sketches?
Does he worry about damaging them?
Great questions! Now, let’s move to Silent Note Capture. Each of you will write down insights in each quadrant of the empathy map. Remember to focus on observations.
What do we do with the notes after writing them?
After capturing your notes, we’ll group them into themes. Think of it as finding patterns!
Now that we’ve written our insights, it’s time to cluster and label them. Let’s look at what you've written. What themes do you notice?
I see a lot about how Noah feels stressed about carrying fragile items.
And many notes about time, like when he’s rushing to class, he might drop something!
Excellent observations! Let’s put those together. Each cluster will help us create meaningful insight statements.
We’re nearing the end! Using the clusters, let's draft insight statements. How do we summarize our findings into a powerful statement?
Noah needs something to carry his sketches safely without extra bulk.
Yes! That statement captures both the need for safety and flexibility.
Fantastic! This insight will guide our Define stage. Remember to share your one surprise finding when we debrief.
In the map of empathy, say, think, do, feel away, gather insights for the day!
Imagine Noah carrying his delicate sketches. He faces challenges every day, feeling rushed and worried. As students help him, they empathize using the map, forming a magical bridge to his world.
S-T-D-F = Says, Thinks, Does, Feels - remember to collect insights!
P.E.M. = Prepare, Empathize, Map. Steps for our workshop.
Term
What does 'Empathy Mapping' mean?
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Term
What is a 'User Persona'?
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Define 'Insight Statement'.
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A visual tool used to capture what users say, think, do, and feel to gain insights into user needs.
A fictional character that represents a specific user type within a target audience.
A concise declaration capturing the key insights derived from user observations.
The Rapid Empathy-Mapping Workshop section provides a structured exercise for students to synthesize user insights and prepare for the Define stage of the Design Thinking process.
In this section, students engage in a Rapid Empathy-Mapping Workshop, focusing on a designated user persona. Through collaborative activities, they capture insights about user behaviors and emotions, which will lay the foundation for defining the problem statement in future stages. The workshop emphasizes teamwork, creativity, and reflection.
The Rapid Empathy-Mapping Workshop is a pivotal hands-on activity designed to apply the empathy stage of Design Thinking effectively. During this workshop, students are divided into teams and assigned roles to organize their efforts efficiently. Each team works with a user persona—an example being 'Noah, a budding artist transporting fragile sketches'—to understand and capture the complexities of user interactions and emotions related to their needs.
Teams prepare by electing roles: facilitator, notetaker, timekeeper, and presenter. Students then use a structured empathy-map template that includes four quadrants: Says, Thinks, Does, and Feels. This template will guide their observations and brainstorming activities.
Each group shares their findings, discussing surprises that emerged and validating their initial assumptions. The instructor synthesizes the insights across groups and links them back to the upcoming Define phase, encouraging reflection on how these insights may shape future 'How Might We' questions. This iterative process not only enhances understanding but also helps students appreciate the depth of empathy required in problem-solving.