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A short class with Sarah and her students. The other ways are under More.
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Alright, class! Let's start by sharing our insights from yesterday's empathy mapping. Each group should tell us one surprise finding and one validation of your initial assumptions about your user persona. Who would like to go first?
Our group discovered that our user was really concerned about carrying fragile items without damaging them. We were surprised that he didn't even mention bulky packaging, which we thought would be a major concern!
That’s interesting! We found that our user feels really stressed about organization, but they didn’t realize that their backpack was too heavy. We thought they’d say something about weight.
Great examples! It shows how our assumptions can sometimes blind us to real user experiences. Let’s note that and think about how we can adjust our HMW questions based on these insights.
Now that we've heard some findings, let’s look for common themes across our discussions. For example, multiple groups mentioned concerns about usability and portability. Why do you think this is crucial?
It seems like if we can address those concerns, we will definitely meet their needs better.
I think it’s about making sure our solutions are user-friendly and practical. If they’re not easy to use, people won’t want them.
Exactly! And this guides our next steps in the Define phase. Let’s summarize these themes and prepare our HMW questions.
Let’s take a moment to reflect critically. Which quadrant of your empathy map did you find provided the richest insights? Why do you think that was?
I think my group’s 'Says' quadrant was the richest because we got direct quotes from our interviews, which really humanized our user.
For us, it was the 'Feels' quadrant. Understanding their emotions helped frame the problem more clearly.
Fantastic insights! How might these findings reshape our HMW questions?
If we know what they feel, we can focus our HMW questions on emotional aspects, not just practical needs.
Empathy maps show us the ways, users feel, think, act, play.
Imagine a user on their way, struggling with items day by day. You map their feelings, gather their thoughts, making insights that truly bring forth.
Remember 'SHARE' for the debrief: Synthesize, Highlight, Assess, Reflect, Engage!
Think 'TIES' for Themes: Together Identify, Explore Synthesis.
Term
What is the purpose of HMW questions?
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Term
Why are common themes important?
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A visual representation of user attitudes and behaviors, helping identify user needs and emotions.
‘How Might We’ questions that help frame the problem to be solved in the Design Thinking process.
Recurring ideas or insights identified from multiple perspectives or sources.
This section emphasizes the importance of debriefing and reflection in the context of Design Thinking.
In the Debrief & Reflection section, students learn to present their findings and synthesize insights from empathy-mapping activities, fostering collaborative learning and critical thinking.
The Debrief & Reflection section focuses on consolidating and synthesizing learning from the empathy-mapping workshop. Students engage in a presentation activity where each group shares key insights derived from their workshops. This exercise encourages students to recognize both surprises and validations arising from their research, driving deeper understanding of user needs. The instructor synthesizes class-wide insights and links them back to the upcoming Define tasks, ensuring each student grasps the relevance and application of their findings. Students respond to reflective questions, such as which quadrant provided the richest insights and how these insights can reshape their How Might We (HMW) questions. Ultimately, this session exemplifies the iterative nature of Design Thinking, fostering an environment for critical reflection and continuous improvement.