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2 cards from this section. Quick, good the night before a test.
What is primary research?
Think about methods like surveys and interviews.
Name one benefit of secondary research.
Consider the availability of existing studies.
What is the main difference between primary and secondary research?
Remember the definition of each type.
True or False: Interviews are a form of primary research.
Consider how each method involves participant interaction.
Given a scenario where you need to understand user anxiety towards a mobile app, outline a strategy using both primary and secondary research methods.
Consider how both data types can complement each other.
You have conflicting results from a survey and a literature review about user preferences. How would you analyze and decide which data to trust?
Focus on how data quality affects your conclusions.
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