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2 cards from this section. Quick, good the night before a test.
What is primary data?
Think about firsthand information.
Give an example of secondary data.
Consider sources that are not original.
Which type of data is collected directly by the investigator?
Think about who collected the data.
True or False: Secondary data is always less reliable than primary data.
Consider whether sources can still be authoritative.
In a study about social media usage, describe how you would design a method to collect both primary and secondary data.
Think about what types of questions would generate useful insights.
Evaluate the reliability of using secondary data obtained a decade ago for current market research.
Consider changes in trends and demographics.
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