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4 cards from this section. Quick, good the night before a test.
What are the three components of attitudes?
Remember the ABC model.
Define an explicit attitude.
Think of a clear opinion you might share.
What are the three components of attitudes according to the ABC model?
Think of the first letter of each component.
Attitudes are always fixed and unchangeable.
Consider if you've changed your opinion on any topic.
Analyze how cognitive dissonance could influence someone’s attitude towards a product they purchased impulsively. How might this impact their future purchasing decisions?
Consider a scenario where someone regrets a purchase and how they justify it.
Discuss the implications of the Elaboration Likelihood Model on your ability to persuade someone who is resistant to your viewpoint. Describe how you might adjust your strategy.
Think about different ways to make your argument more appealing to someone less likely to listen.
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