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2 cards from this section. Quick, good the night before a test.
Define mass communication.
Think about how information is broadcasted to many people.
List two examples of mass communication mediums.
What are common ways we receive news?
What is mass communication primarily concerned with?
Consider how messages are received by many at once.
True or False: Feedback is unimportant in mass communication.
Think about why responses matter.
Design a mass communication campaign targeting a health issue in a specific community.
Consider the local resources and demographics in your design.
Evaluate a past mass communication campaign and identify its strengths and weaknesses.
How did public response reflect on the campaign's goals?
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