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2 cards from this section. Quick, good the night before a test.
What is the primary goal of a sales letter?
Think about what a business wants to achieve with potential customers.
Name one key component of a sales letter.
Consider what structures are necessary to capture attention.
What is the main purpose of a sales letter?
Consider what any business wants from potential buyers.
True or False: The body of a sales letter should only list the features of a product.
Think about how readers decide whether they want something.
Create a sales letter promoting a new health supplement. Incorporate emotional appeals, benefits, and a strong call to action.
Focus on connecting with the audience's health journey.
Review a sales letter of your choice and identify at least two strengths and two weaknesses in its persuasive techniques.
Consider if the strengths are convincing enough to prompt action or if the weaknesses detract.
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