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2 cards from this section. Quick, good the night before a test.
What is a market opportunity?
Think about what products you wish existed.
Can you name an example of an unmet need?
Consider what information you struggle to find.
What defines a market opportunity?
Think of markets that are under-served.
True or False: Identifying unmet needs is unnecessary for a successful business.
Consider successful entrepreneurs who addressed these needs.
Identify a recent technological innovation and assess it in terms of market opportunity, innovation, and risks.
Look at current trends in health and fitness.
Create a pitch for a new product that addresses an unmet need you experience daily. Describe its innovative features and potential challenges.
Consider your daily inconveniences.
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