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4 cards from this section. Quick, good the night before a test.
What is the macro environment?
Think about factors outside the company's direct control.
Name one component of the macro environment.
Remember the PESTEL acronym.
What does PESTEL stand for?
Remember it as a framework for analysis.
Are socio-cultural factors important for business?
Think about changing trends.
Evaluate how an increase in interest rates could affect a retail business's pricing strategy.
Consider the flow of consumer credit.
Discuss the potential advantages and disadvantages of operating in a highly regulated industry.
Think about regulatory impacts on creativity.
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