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2 cards from this section. Quick, good the night before a test.
What does the Right to be Heard allow consumers to do?
Think about what consumers do when they are unhappy.
Name a way a company can respond to consumer feedback.
How might a company fix a problem with a product?
What is the primary purpose of the Right to be Heard?
Consider why consumers might need a voice in the marketplace.
True or False: Consumers have no control over how companies handle their complaints.
Think about what power consumers have in influencing companies.
If a company receives multiple complaints about a recurring issue, analyze the steps it should take using the Right to be Heard framework.
Recap the ACTIVE steps we discussed!
Examine the consequences a company may face if it consistently ignores consumer complaints in terms of reputation and sales.
Think about how social media impacts business reputations today.
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