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2 cards from this section. Quick, good the night before a test.
Define Public Relations in your own words.
Think about communication management.
Name one key stakeholder in Public Relations.
Consider groups affected by the organization.
What is the main purpose of PR?
Think about the primary function.
True or False: PR only focuses on positive communications.
Recall the role of crisis management.
Identify and evaluate a recent PR campaign from a major company. What strategies were employed, and were they effective?
Look for their press releases and media coverage.
Design a crisis communication plan for a fictional company facing a scandal. What key messages would they need to address?
Think about the stakeholders affected by the scandal.
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