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4 cards from this section. Quick, good the night before a test.
What is the primary purpose of pilot testing in survey design?
Think about why we try out something before the actual event.
Explain the importance of clarity in survey questions.
What could happen if questions are confusing?
What is the goal of clarity in survey questions?
What does clarity help with in terms of answers?
True or False: Neutrality in survey questions is unimportant when the aim is to gather unbiased data.
What does neutrality prevent?
Create a survey question using a Likert scale to assess user satisfaction with a new app feature. Justify the scale you choose.
Think about how broad or narrow your scale needs to be.
Design a survey question that may suffer from bias and provide a revised version that eliminates this issue.
Identify what makes the original question leading.
6 more questions in this section. Enroll free to practise them all.
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