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3 cards from this section. Quick, good the night before a test.
What is transcription, and why is it essential in user research?
Think about the role of accurate records.
Describe thematic coding in your own words.
Consider what thematic means!
What is the role of transcription in analyzing interview data?
What do we need for analysis?
True or False: Thematic coding involves labeling segments of text with codes.
Think about how we organize information.
You have a transcript of an interview with a user who expresses mixed feelings about using an app. Create three thematic codes based on their feedback and outline the reasoning behind each.
Focus on the sentiments expressed.
Design an affinity diagram using the following themes: 'Usability', 'Aesthetics', 'Functionality'. Write down possible user statements that could fall under each category.
Consider how statements reflect their category.
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