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3 cards from this section. Quick, good the night before a test.
Define tone of voice in branding.
Think about how brands communicate their messages.
Give one example of a brand with a playful tone.
Think of humorous advertisements you’ve seen.
What is the primary role of tone of voice in branding?
Consider how brands make you feel rather than just what they sell.
True or False: Tone of voice should be inconsistent across different channels.
Think about how important it is to recognize a brand.
Create a brief marketing message for a fictional eco-friendly product using a suitable tone of voice.
Use language that resonates with eco-friendly values.
Compare and contrast the tone of voice in advertisements for two different products aimed at different target audiences.
Think about phrases, language style, and audience emotions.
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