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3 cards from this section. Quick, good the night before a test.
Define the term 'Target Audience.'
Consider who the product is made for.
What are Demographics?
Think about who is in the audience.
What is a target audience?
Think about who the product is aimed at.
True or False: Psychographics only measure income levels.
What else do psychographics cover beyond income?
Develop a profile for a target audience of a new fitness product, including demographics and psychographics.
Include details on age, interests, and values.
Design a market research plan for a new eco-friendly product. What strategies will you employ?
Consider both consumer and competitor insights.
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