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3 cards from this section. Quick, good the night before a test.
What is an Origin Story?
Think about what stories companies tell about their products.
Name one role a designer plays in product identity.
Consider how design impacts consumer's feelings about a product.
What is the main function of an Origin Story?
Consider how stories impact our feelings about products.
True or False: The designer has no influence over a product’s Origin Story.
Think about how the design conveys messages.
Design a product that tells a strong Origin Story. What elements would you use to communicate its purpose and values?
Think about how other brands have successfully told stories through design.
Analyze a product you frequently use. How does its Origin Story influence your perception and loyalty towards the brand?
Reflect on your feelings and thoughts about the product and its brand messaging.
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