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2 cards from this section. Quick, good the night before a test.
What is Product Identity?
Think about feelings associated with buying something.
Name one factor that impacts Product Identity.
Consider how a product looks when you first see it.
What is the essence of Product Identity?
Think about how you feel when you think of a brand.
True or False: A designer’s role is only to create the look of a product.
Consider what makes you love a product beyond just its look.
Create a new product concept. Define its Product Identity, focusing on its visual, tactile, and user experience aspects.
Think about the emotions and messages you want to convey through your design.
Analyze a well-known product for its Product Identity. Identify key elements that contribute to its brand recognition.
Look beyond just what it does. What feelings does the product evoke?
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