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4 cards from this section. Quick, good the night before a test.
What is imagery in the context of branding?
Think about the photographs and illustrations brands use.
Name one color and its associated emotion in branding.
Consider common associations with colors.
What is the main purpose of imagery in branding?
Think about what brands want you to feel when you see their visuals.
True or False: Typography is unrelated to emotional engagement in branding.
Consider how different fonts feel to you.
Compare and contrast two brands, focusing on their use of imagery and color. What emotions do they evoke and how does this influence consumer perception?
Look at their advertisements and websites for visual cues.
Design a simple branding concept for a fictitious eco-friendly brand. What colors, imagery, and typography would you choose, and why?
Think about what feeling you want to convey about the eco-friendly message.
5 more questions in this section. Enroll free to practise them all.
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