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3 cards from this section. Quick, good the night before a test.
What is a distribution channel?
Think about the journey a product takes after being manufactured.
Why is packaging important in retail?
Consider what makes a product stand out on a shelf.
What is the main role of a distribution channel?
Consider what happens to a product after it is created.
True or False: Packaging is only important for products sold in retail environments.
Think about how online retailers ensure products arrive safely.
Design a packaging solution for a new health drink intended for both e-commerce and retail distribution. Consider the unique requirements of each channel.
Think about how consumers will interact with the packaging in both environments.
Analyze a recent product launch in a retail setting. Discuss how the packaging contributed to its success or failure in the market.
Consider what attracted you to the product at first glance.
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