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2 cards from this section. Quick, good the night before a test.
What are brand values?
Think about what guides a company's decisions.
Name an example of a brand that reflects sustainability.
Consider brands in the outdoor or clothing industry.
What do brand values communicate?
Think of what drives a company's decisions and actions.
True or False: A product design can reflect its brand's sustainability commitment.
Consider how brands showcase their values in tangible ways.
Design a product reflecting a brand that values sustainability. Explain your design choices.
Consider functionality and how materials tell a sustainability story.
Evaluate the effectiveness of a brand's values in its market positioning.
Analyze how their mission resonates with consumers.
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