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5 cards from this section. Quick, good the night before a test.
What is the target audience?
Think about who will use the product.
Why is market research important?
Consider how it influences design.
What is a target audience?
Consider who will actually use the product.
Market research is necessary to understand which of the following?
Think about how designs can fit consumer needs.
Create a comprehensive marketing plan for a new kitchen gadget targeted at busy professionals.
Think about the daily routines of professionals and how your gadget can fit into their lives.
Evaluate how a successful product has blended design with marketing considerations in its launch.
Consider how each element supports the success of the product from conception to market.
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