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4 cards from this section. Quick, good the night before a test.
What are the five primary purposes of media?
Remember the acronym IPEES.
Define 'target audience'.
Think about who the media message is intended for.
Which of the following is NOT a purpose of media?
Focus on the positive intentions of media creation.
True or False: Psychographics only refer to income and education levels.
Consider what psychographics actually encompass.
You are tasked with creating an advert for a new eco-friendly product. Identify your target audience, their demographics and psychographics, and describe how you would craft the message to appeal to them.
Think about who would value and benefit from your eco-friendly product.
Analyze a media campaign that recently caught your attention. Discuss its purpose, target audience, and the techniques it used to connect the two.
Consider specific elements that relate directly to both the audience and the campaign's goal.
7 more questions in this section. Enroll free to practise them all.
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