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4 cards from this section. Quick, good the night before a test.
What are emotional appeals in advertising?
Think of how you feel when you see certain ads.
Name one psychological aspect of color in advertising.
Consider colors you notice in advertisements.
What type of appeal focuses on emotions?
Think of ads that make you feel something.
True or False: Scarcity is used to make products seem more available.
Consider phrases that create urgency.
Create a mock advertisement for a product of your choice using at least two defined advertising techniques. Explain your choices.
Consider how you want your audience to feel or think about your product.
Identify a real-world advertisement and critique its effectiveness based on the techniques it uses. Do you think it successfully engages the target audience?
Look at how the ad makes you feel and whether it presents facts clearly.
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