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2 cards from this section. Quick, good the night before a test.
Define ethos in your own words.
Think about trust and reliability.
Give an example of a situation where ethos is important.
Consider professions where trust is vital.
What does ethos primarily refer to?
Think about the meaning of credibility.
True or False: A speaker with high ethos needs to provide no evidence or reliable sources.
Consider how trust is built.
A journalist writes an article on climate change but does not cite sources. Discuss how this affects their ethos.
Consider the importance of evidence in establishing credibility.
Evaluate an advertisement that uses celebrity endorsements to build ethos. Discuss its effectiveness.
Think about how audience perceptions of values play a role.
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