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A short class with Sarah and her students. The other ways are under More.
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A tri-fold brochure has six panels. What goes on the front cover?
The city's name, a big photo and a slogan.
And inside, when the reader opens it?
The most exciting parts: attractions, food and festivals.
Good. Where would you put transport, money and weather?
On the back panels, with the useful phrases and our list of sources.
Exactly. The order follows the reader: first excitement, then details, then practical help.
Here is a plain sentence: 'Lyon has a basilica on a hill.' How can we make it persuasive?
Add description: 'High on Fourvière Hill, the white basilica looks over the whole city.'
Better. Now speak directly to the visitor.
Use an imperative: 'Visitez la basilique au coucher du soleil!'
Lovely. Which words in your sentence do the persuading?
The imperative, and the detail about the sunset, which makes you picture it.
One draft says 'French people are rude to tourists.' What is wrong with that?
It is a stereotype, and it would put visitors off.
So what kind of customs information helps a visitor?
Something practical, like greeting shop staff with 'Bonjour' when you walk in, and explaining that it is seen as polite.
Good. And before you include any custom?
Check it in a reliable source, and note where it came from.
attractions, local customs and practical tips, all in the target language.
cover to attract, inside panels to excite and inform, back panels for practical help and sources.
read and take notes from reliable sources, and record them.
vivid, persuasive description for attractions and clear, concise language for tips.
accurate, checked information that explains why customs matter, without stereotypes.
headings, short paragraphs, captions and consistent fonts and colours.
A cover for Lyon might read "Lyon, ville de lumières" above a night-time photo of the city.
An attraction panel might invite readers to visit the Basilica of Notre-Dame de Fourvière and explore the traboules, the hidden passageways of the old town.
An events box might explain that the Fête des Lumières takes place over about four days around 8 December, when residents place candles in their windows.
A tips panel might list getting around by public transport, dressing warmly in winter, and polite phrases such as "Bonjour" and "Merci".
Cover to catch them, inside to delight, back for the tips, and every fact right.
Mateo's first draft for Seville was one long page of text copied from a website. His second draft had a bold cover, three short panels of attractions in his own Spanish, a box on customs he had checked, and a back panel of tips. His classmates said it made them want to book a ticket.
See, Know, Go: what to See (attractions), what to Know (customs), how to Go (practical tips).
A.C.T. - Attractions, Customs, Tips: the three kinds of content every brochure needs.
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What three types of content must the brochure include?
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How many panels does a tri-fold brochure have?
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Give an imperative you could use in Spanish or French to invite visitors.
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Why must customs be checked in a reliable source?
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What belongs on the back panels?
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A short printed or digital booklet that informs and persuades readers, for example about a place to visit.
A brochure made from one sheet folded into thirds to create six panels.
One section of a folded brochure.
A short, memorable phrase used to attract attention.
Language that uses precise adjectives and sensory details to help readers picture something.
Language that aims to convince the reader, for example with imperatives, superlatives and rhetorical questions.
The verb form used to give instructions or invitations, such as "Visit" or "Don't miss".
The arrangement of text, headings and images on a page.
This lesson describes the Travel Brochure task in detail: designing a brochure in your target language for a city where it is spoken, with attractions, local customs and practical tips for visitors.
In this project you research a city where your target language is spoken and design a travel brochure for visitors, written entirely in the target language. This lesson explains what the brochure must contain, how a tri-fold brochure is laid out across six panels, how to research from target-language sources, how to write descriptive and persuasive text alongside clear practical information, and how to present local customs accurately and respectfully. A worked example plans a brochure for Lyon in France.
The task in one sentence Design a travel brochure, written in your target language, for a city where that language is spoken, including its attractions, local customs and practical tips for visitors.
The format Many brochures use the tri-fold format: one sheet folded into thirds, which creates six panels. A typical plan is:
Step 1: research in the target language Read target-language sources such as official tourism websites, guidebooks, maps and event pages. Take notes in the target language, record every source, and check each fact, especially customs, in a second reliable source. This reading is part of what the project assesses.
Step 2: write to describe and persuade
Step 3: present customs accurately and respectfully Explain what visitors should know, such as greetings, mealtimes or behaviour in religious buildings, and why the custom matters. Avoid stereotypes and anything you have not checked.
Step 4: design for quick reading Use headings, short paragraphs, bullet points, images with captions, consistent fonts and colours, and some empty space so the page does not feel crowded.
A worked example: Lyon, France
Pitfalls to avoid