Section E: Iteration Driven By Formative Feedback (9) - Unit 3: Creating the Solution (Criterion C)

Section E: Iteration Driven by Formative Feedback

Lesson 9Unit 3: Creating the Solution (Criterion C)

Key concepts

| Concept | Description |
| :--- | :--- |
| Formative Feedback | Early feedback that shapes and improves design before launch. |
| Iterative Design | Cyclical process of testing, collecting data, and refinement. |
| Usability Testing | Observe real users interacting with prototypes to gather direct evidence. |
| Feedback Integration | Using clustered insights to adjust layout, flow, or interaction effectively. |

Example 1 – Confusing Button Placement:
Feedback: A user test shows no one can find the “Checkout” button (Pain Point).
Iteration: Revise the position and color to make it more visible, then retest.
Example 2 – Navigation Loop:
Feedback: Users get stuck on a loop between screens (Critical flow error).
Iteration: Add a breadcrumb trail and a visible, functional "Back" button to resolve the loop.

0/1 flipped

Term

Define usability testing.

Click to flip

Formative Feedback: Input received during the design process to guide and inform improvements.
Iteration: The cyclical process of revising and refining a design repeatedly based on testing and feedback.
Usability Testing: Observing users as they attempt to complete tasks using your prototype to find design flaws.
Design Critique: Structured review of a design by peers or experts, typically against set criteria.
Pain Points: Specific areas or steps in the user flow where users experience difficulty or frustration.

Discover how regular user and peer feedback can help improve your UI/UX designs. Learn to interpret feedback, iterate design mockups, and enhance the user experience through refinement loops.

Type of Feedback	When it's received	Purpose
Formative Feedback	During the design process (early and middle stages).	To guide and improve the current work.
Summative Feedback	At the end of a project.	To evaluate the final result.