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3 cards from this section. Quick, good the night before a test.
What is the main purpose of a Case Study Portfolio in product design?
Think about why you'd look closely at products that are already out there.
Name one analytical tool or diagram that you would include in a case study of an existing product.
What methods did you learn to analyze a product's usability or market position?
True or False: A SWOT diagram in a case study helps you understand a product's market position.
Think about what the four letters S, W, O and T tell you about a product and the market around it.
Affinity maps help designers to group user comments into _______.
The missing word names a group of related comments that share one topic.
Mini Case Study Application
Task: Choose any simple, everyday app on a phone or tablet (e.g., calculator app, notes app, weather app).
Instructions:
Pick any three of Nielsen's heuristics, check the app against each one in turn, and then think about what doing this for many products teaches you.
From Weakness to Opportunity
Task: Identify a specific weakness you've noticed in a popular physical product (e.g., a specific brand of headphones that are uncomfortable after an hour, a particular type of packaging that is difficult to open).
Instructions:
Imagine the user comments about your product's weakness, picture how they would score on a sentiment chart, and then turn that weakness into the opportunity for a better design.
11 more questions in this section. Enroll free to practise them all.
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