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2 cards from this section. Quick, good the night before a test.
What is employer branding?
Think about how companies market themselves specifically to job seekers.
Why is a positive brand identity important?
Consider how people choose companies to work for.
What is the main purpose of employer branding?
Think about the reasons companies invest in their image.
True or False: Employees should be excluded from employer branding efforts.
Consider who can authentically share their experiences.
A company faces high turnover rates. Propose a strategy focused on employer branding to reduce turnover and attract the right talent.
Think about why employees might feel disconnected.
Your task is to improve the employer brand of a non-profit organization struggling to attract volunteers. What methods would you use?
Consider how to appeal to potential volunteers' desire for community involvement.
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