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2 cards from this section. Quick, good the night before a test.
Define employer branding.
Think about why companies want to attract talent.
What does EVP stand for?
What unique benefits does a company provide to its employees?
What is the purpose of employer branding?
Consider what companies want candidates to see about them.
True or False: A strong EVP attracts talent.
Think about what factors draw candidates to apply.
Design a campaign plan for improving your company’s employer brand using social media, community engagement, and employee stories.
Focus on cohesive themes and messages that resonate with your target audience.
Create an audit checklist for assessing the consistency of messaging across various employer branding platforms.
What criteria might help you determine if messaging is effective?
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