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4 cards from this section. Quick, good the night before a test.
Define 'opinion leader' in your own words.
Think about someone whose opinion you trust and value.
What does 'degree centrality' mean?
It’s about how well-connected someone is.
What percentage of early adopters is identified in the text?
Look for the statistic mentioned at the beginning of the section.
True or False: Television is more effective than newspapers in information diffusion.
Pay attention to the comparative analysis in the section.
Discuss how media consumption habits could shift in a digital age and their potential impact on innovation adoption.
Consider how social media influences opinions and the speed of information dissemination.
Evaluate a recent innovation adoption case in your community. Identify the roles of opinion leaders and media.
Review community events or initiatives for concrete examples.
6 more questions in this section. Enroll free to practise them all.
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