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4 cards from this section. Quick, good the night before a test.
What percentage of the population are early adopters?
Think about how they represent the initial group.
What is degree centrality?
Focus on social networks and connections.
What percentage of early adopters are usually in the initial market?
This is a common statistic in market analysis.
Opinion leaders are vital for diffusion. True or False?
Think about how knowledge and credibility spread.
Draft a hypothetical social media campaign designed to leverage opinion leaders to encourage adoption of a new health app. Describe the key strategies you would implement.
Consider how to reach their audience effectively.
Analyze a case study where risk perception was a barrier to innovation adoption. Discuss how this could be mitigated in future innovations.
Think about using community workshops or social proof.
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