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4 cards from this section. Quick, good the night before a test.
What percentage of the population do early adopters represent?
Think about the initial adopters of any new product.
Define opinion leaders.
Consider who you trust for advice on new products.
What percentage do early adopters represent in the adoption cycle?
It's the starting percentage in innovation adoption.
True or False: Opinion leaders have no significant impact on their community's decision-making processes.
Think about how influencers work in society.
Evaluate how education levels in a community can lead to higher innovation adoption rates. What strategies can be used to improve adoption in less educated demographics?
Think about how you could reach out to schools or community organizations.
How might a community leader use their degree centrality to address health risk perceptions concerning a new innovation?
Consider how peer influence could sway opinions in a community.
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