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2 cards from this section. Quick, good the night before a test.
What is a fear appeal?
Think about advertising that makes you feel scared.
Why is it important to give actionable advice in advertisements?
Consider how fear might leave someone feeling without direction.
What is the goal of fear-based advertisements?
Consider the emotional impact of advertisements.
True or False: Increasing fear alone is sufficient for changing behavior.
What role do solutions play alongside fear?
Design an advertisement campaign that effectively uses fear while providing practical steps for families to prepare for natural disasters.
Think about balancing emotion with empowerment.
Analyze the effectiveness of a health advertisement that uses fear about smoking. Suggest improvements.
Consider the overall message and response of the audience.
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