Practice Different Perceptions Based On Time (2.2)

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6 sample questions

Question 1.
Define the term 'early majority'.
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Think about when most people start adopting trends.
Question 2.
What is a micro network?
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These are typically close friends or family.
3Question 3.
What category of adopters is typically last to adopt innovations?
- Laggards
- Innovators
- Early Adopters
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Think about who waits until everyone else has tried something.
4Question 4.
True or False: Early adopters are usually the first group to embrace an innovation.
- True
- False
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Consider the order of how ideas spread.
Question 5.
Analyze a recent technological innovation and identify the categories of adopters based on the innovation's timeline.
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Consider how the adoption has changed over time and the influence of social evidence.
Question 6.
Create a strategy for promoting an innovation that targets specific adopter categories based on their thresholds.
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Think about which channels would be most effective for each group and what forms of evidence they need.

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