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2 cards from this section. Quick, good the night before a test.
Name the five categories of innovation adopters.
Think of the acronym 'IEEMLL'.
What is a micro network?
Consider the size of the community.
What are the primary adopter categories?
Remember the acronym 'IEEMLL'.
True or False: Macro networks primarily influence adoption through direct personal relationships.
Think of community size.
Propose a strategy for introducing an innovation in a conservative community with many laggards. What steps will you take?
Think about community trust and initial feedback.
Evaluate how cultural factors might influence the adoption rates of innovations in different communities.
Consider examples from different regions.
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