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2 cards from this section. Quick, good the night before a test.
Define objective risk in your own words.
Think about what 'objective' means in relation to data.
What is perceived risk?
Consider how people might feel about different dangers.
What is objective risk?
Think about how it’s assessed.
True or False: Perceived risk is always accurate.
Reflect on how beliefs can differ from facts.
Craft a five-paragraph essay discussing how cultural perceptions of risks might differ across societies, using smoking as an example.
Explore the cultural context and historical elements relating to smoking.
Develop a risk communication plan for a public health crisis that addresses both objective and perceived risks.
Consider how to tailor your message to different audience segments.
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