Practice Metric Description (2.1) - Web Analytics

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9 questions

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3 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
3 questions · about 2 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What does a session refer to in web analytics?
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Think about how we count visits.
Question 2.
How is bounce rate calculated?
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Consider what happens after view one page.
3Question 3.
What is the bounce rate?
- A) The percentage of visitors who leave after one page
- B) The total number of visits
- C) Unique visitors to the site
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Think about user interactions.
4Question 4.
True or False: A low conversion rate means that your site is successful.
- True
- False
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Consider what a conversion rate tells you about user actions.
Question 5.
A website has 3,000 sessions, a bounce rate of 40%, and a conversion rate of 5%. Calculate the total number of visitors, how many left after one page, and how many completed the conversion.
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Use percentage formulas to find these values.
Question 6.
Discuss how lowering bounce rate can impact conversion rate. Provide strategies to achieve this.
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Think about what attracts users and keeps them on a page.

5 more questions in this section. Enroll free to practise them all.