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2 cards from this section. Quick, good the night before a test.
What is the primary function of Google Analytics?
Think about what kind of data websites would want to collect.
Name one metric tracked by Google Analytics.
Consider the percentage of users who leave after one page.
What does Google Analytics primarily track?
Consider what type of data a website would need to analyze performance.
True or False: Conversion rate is the percentage of visitors who leave the site immediately after viewing one page.
Recall the definitions of these terms.
Analyze a dataset from Google Analytics that shows a drop in webpage views. Suggest potential causes and solutions based on this data.
Think about what factors can affect user engagement on a website.
Given that you have set conversion goals for your e-commerce site and see great performance, propose how you might expand your marketing strategy based on this data.
Examine how successful campaigns can lead to scaling up efforts.
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