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3 cards from this section. Quick, good the night before a test.
What does organic social media mean?
Think about posts that don't involve buying ads.
Name a key goal of paid social media.
Consider what businesses want in terms of sales.
What is one key feature of organic social media?
Think about what you do without spending money.
True or False: Paid social media allows for targeting specific audiences.
Consider what a brand can do with a paid strategy.
A company has been using only organic strategies and is facing stagnant engagement. Propose a plan incorporating both organic and paid strategies.
Consider the strengths of each approach while creating a balanced strategy.
Evaluate a social media campaign that failed to convert despite high reach and engagement. Analyze the possible shortcomings regarding organic and paid efforts.
Think about how well the message resonated with the intended audience.
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