Practice Creating A Social Media Strategy (2) - Social Media Marketing (SMM)

Practice: Creating a Social Media Strategy

Lesson 2Social Media Marketing (SMM)

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10 questions

Flashcard drill
4 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
4 questions · about 3 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What does SMART stand for in goal setting?
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Think about how to create goals that are clear and trackable.
Question 2.
Why is it important to understand your audience?
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Consider how you can make content that resonates with your target demographics.
3Question 3.
What does it mean to create audience personas?
- They are fictional characters representing your audience
- They represent competing brands
- They are actual customers
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Remember, they help guide content creation.
4Question 4.
True or False: Consistency in posting is important for social media success.
- True
- False
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Consider what happens when your audience doesn't hear from you for a while.
Question 5.
A small non-profit organization is looking to raise their social media awareness. Create a strategic plan that includes their goals, audience analysis, platform choice, and content recommendations.
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Think about which platforms resonate with the demographic they are targeting and how to use storytelling in content.
Question 6.
You are tasked with revamping the social media strategy of a coffee brand with declining engagement. Outline your approach addressing all strategy components.
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Reflect on feedback from previous campaigns and consider how to connect deeper with the audience.

6 more questions in this section. Enroll free to practise them all.