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5 cards from this section. Quick, good the night before a test.
What is a keyword?
Think about what you type into Google.
Name one tool used for keyword research.
It’s a tool provided by Google!
What is the primary purpose of keyword research?
Think about how keywords relate to what users are searching for.
True or False: Long-tail keywords are generally more competitive than short keywords.
Consider which types of searches are more specific.
Create a keyword strategy for an e-commerce site selling eco-friendly products. Identify long-tail keywords and explain your choice.
Think about specific product features or values that might appeal to an eco-conscious audience.
Discuss how you would adjust your keyword strategy if you noticed a high bounce rate on your site.
Consider what adjustments are necessary to improve visitor engagement.
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