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4 cards from this section. Quick, good the night before a test.
What are the three main components of ad copy?
Think about what catches the viewer's attention first.
How many characters are allowed for the headline in ad copy?
Remember, the headline is crucial for grabbing attention quickly.
What is the maximum character limit for a headline in ad copy?
Remember the focus is on short and striking titles.
True or False: The display URL in an ad should clearly indicate the destination of a click.
Think about transparency for the user.
Create a two-part ad for a new online course in photography. The first part should be a headline, and the second is a descriptive sentence, both incorporating urgency and a unique selling proposition.
Focus on urgency and a specialized feature of the course.
Evaluate this ad copy: 'Summer Sale on Shoes Now! Visit Our Store!' What improvements would you suggest?
Ask yourself how to make it more compelling and clear.
6 more questions in this section. Enroll free to practise them all.
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