Practice What Is Ppc Advertising? (1) - Pay-Per-Click Advertising

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8 questions

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2 cards from this section. Quick, good the night before a test.
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6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
2 questions · about 1 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What does PPC stand for?
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Think about what you're paying for.
Question 2.
What is one advantage of PPC?
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Consider how quickly you want your ad to show up.
3Question 3.
What does PPC stand for?
- Pay-Per-Click
- Pay-For-Performance
- Pay-Per-Call
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Consider what the payment relates to.
4Question 4.
Is PPC a method to improve website visibility immediately?
- True
- False
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Think about what happens when you pay for ads.
Question 5.
You have a budget of $500 and a CPC of $2. How many clicks can you expect?
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Calculate how many clicks based on your total budget and CPC.
Question 6.
If your ad receives 200 impressions but only 10 clicks, what is the CTR (Click-Through Rate)?
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Think of it as a percentage of how many saw the ad versus how many clicked.

4 more questions in this section. Enroll free to practise them all.