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2 cards from this section. Quick, good the night before a test.
What is the first step in setting up a Google Ads campaign?
Think about what you want to achieve.
List two types of campaigns you can create in Google Ads.
What types were mentioned in class?
What is the primary step before creating a Google Ads campaign?
What should guide your advertising efforts?
True or False: Keyword research is unnecessary if you have a clear campaign goal.
Think about how users find ads.
Create a detailed plan for a fictional service-based business to set up a Google Ads campaign that focuses on generating leads. Include your chosen goal, campaign type, target audience, and why you chose them.
Think about the service you offer and who your potential clients are.
Evaluate how adjusting bids based on performance metrics can influence the outcome of a PPC campaign. Include a specific example.
Consider the relationship between bid amounts, performance, and overall ROI.
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