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5 cards from this section. Quick, good the night before a test.
What are negative keywords?
Think about what you don't want your ad associated with.
What does A/B testing involve?
Focus on the differences in the two versions.
What are negative keywords used for?
Consider how they affect who sees your ad.
A/B testing helps to improve what?
Think about how variations can lead to better results.
You are managing a PPC campaign for a new local bakery. Outline a basic A/B testing plan for your ad copy, specifying your two versions and the metrics you will track.
Focus on what unique selling propositions will resonate with your audience.
Imagine your ads are receiving high impressions but low clicks. Identify three optimization strategies you would implement to improve the situation.
Consider what the user sees before they click – the ad copy and landing page condition.
6 more questions in this section. Enroll free to practise them all.
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