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4 cards from this section. Quick, good the night before a test.
What does PPC stand for?
Consider the payment model based on clicks.
What is a keyword?
Think about what might make your ad show up in search results.
What does PPC stand for?
Focus on the payment structure.
True or False: Ad rank is calculated solely based on the bid amount.
Think about what influences ad placement in search results.
How would you improve a low-quality score for an ad that has low CTR?
Consider what factors contribute to ad attractiveness.
Given a scenario where two advertisers have the same bid for a keyword, how would Google determine which ad to display first?
Focus on the importance of ad quality.
6 more questions in this section. Enroll free to practise them all.
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