Practice Important Metrics (5.1) - Pay-Per-Click Advertising

Practise this section

8 questions

Flashcard drill
4 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
Sign up to start the exercise
Quiz
2 questions · about 1 min · pass mark 70%. Hints available.
Sign up to start the quiz

6 sample questions

Question 1.
What does CTR stand for?
Show hintHide hint
What metric shows ad engagement?
Question 2.
What is the formula for calculating CPC?
Show hintHide hint
What two elements do you need to calculate this?
3Question 3.
What does CTR measure?
- Cost of the ads
- Percentage of clicks
- Ad visibility
Show hintHide hint
Think about what the clicks represent in relation to impressions.
4Question 4.
True or False: A higher CPC is always desirable for advertisers.
- True
- False
Show hintHide hint
Consider what CPC reflects about spending.
Question 5.
Assume you have a total ad budget of $1,000, and your average CPC is $2. How many total clicks can you expect?
Show hintHide hint
Think about how much you are willing to spend per click.
Question 6.
If an ad has 120 clicks and 800 impressions but is showing a 15% conversion rate, how many conversions are you generating?
Show hintHide hint
Use the conversion rate as a percentage of the total clicks.

4 more questions in this section. Enroll free to practise them all.