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3 cards from this section. Quick, good the night before a test.
Define what keywords are in Google Ads.
Think about what users type into the search bar.
What determines if your ad shows up in a search result?
Consider how the bidding process works.
What do keywords do in Google Ads?
Consider what happens when someone types a search term.
Quality Score is based on which of the following?
What factors make your ad more visible?
Consider a scenario where two brands bid for the same keyword but have different Quality Scores. How would the auction outcome be affected?
Think of how ads are ranked beyond just the bid amounts.
You have a low CTR and a high bid in an ad campaign. What strategies could you implement to improve your Quality Score?
Consider what aspects make users more likely to engage with your ad.
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