Practice Components (4.1) - Pay-Per-Click Advertising

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9 questions

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3 cards from this section. Quick, good the night before a test.
Exercise
6 questions · about 4 min · pass mark 70%. Hints available.
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Quiz
3 questions · about 2 min · pass mark 70%. Hints available.
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6 sample questions

Question 1.
What does PPC stand for?
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Think about how advertisers get charged.
Question 2.
Name one advantage of PPC advertising.
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Consider how fast results can appear.
3Question 3.
What does the acronym PPC stand for?
- Pay-Per-Click
- Pay-Per-Contact
- Pay-Per-Capture
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Think about how advertisers are charged for visibility.
4Question 4.
True or False: Ad Rank is determined solely by the amount of your bid.
- True
- False
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Consider what other factor is involved.
Question 5.
If you have a budget of $100 and your average CPC is $2, how many clicks can you expect to get?
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Think about how many times you can pay for a click.
Question 6.
You notice your CTR is low despite spending a lot on your campaign. What steps could you take to improve it?
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Consider what could be making your ads less appealing.

5 more questions in this section. Enroll free to practise them all.